GO TO JAPAN: Your Expert Partner for Success in the Japanese Market
Why Choose GO TO JAPAN?
● 30 Years of Expertise in the Japanese Market: our deep understanding of Japan’s unique market dynamics enables us to expertly navigate its complexities.
● Strategic and Operational Guidance: we provide tailored expertise to help you achieve your goals and maximize your chances of success.
● Custom Solutions: our personalized approach is designed to meet the specific needs of your business at every stage of your project.
● A Strong Network: with established connections to local partners, we make it easier for you to enter the market and accelerate your growth in Japan.
Our 3 Pillars of Expertise
1. Market Research & Consulting
Insights and Strategies for Success in Japan
Understanding the market is the foundation of a winning strategy. We provide tailored analysis and advice to guide your strategic decisions and minimize the risks associated with entering or expanding in Japan.
● Comprehensive Market Research: Trend analysis, consumer behavior insights, and competitive dynamics.
● Targeted Opportunity Analysis: Identifying emerging needs and key timing windows through a deep understanding of local calendars and market nuances.
● Cultural Adaptation Strategies: Recommendations to align your products, services, and messaging with Japanese consumer expectations.
Deliverables: Market reports, strategic recommendations, cultural immersion trips, and more.
2. Strategic Development
Planning and Partnerships for Sustainable Success
We create tailored action plans and help you build strong relationships with local partners to accelerate your growth in Japan.
● Annual Development Plans: structured strategies that leverage key moments in the Japanese calendar (holidays, seasons, and commercial events).
● Local Partner Sourcing: identification and connections with distributors, suppliers, or strategic allies.
● Distribution Channel Optimization: solutions to maximize visibility and sales.
Examples of actions: Developing distribution networks, forming commercial partnerships, and managing product launches.
3. Marketing Services
Digital Strategies and Customer Relationships to Engage Japanese Consumers
Strengthen your digital presence and foster customer loyalty with tailored campaigns and client relationship programs designed for lasting impact in Japan.
● Localized Digital Strategies: Creating campaigns aligned with the unique behaviors and preferences of Japanese consumers.
● Annual Marketing Calendar: A structured promotional plan built around key commercial and cultural moments in Japan.
● Social Media Management: Optimizing and animating your presence on major platforms.
● CRM and Loyalty Campaigns: Personalized customer relationship programs to boost engagement and long-term loyalty.
Industries & Achievements
GO TO JAPAN collaborates with a wide range of partners across key industries for the Japanese market:
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Tourism
Helping destinations and industry players boost their visibility in Japan.
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Promotional campaigns
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Strategic and operational consulting
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Website localization and SEO
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Creation of tailored content
References: Aircalin, Ouest-France, Tourism Offices of Aix-en-Provence, Bordeaux, and New Caledonia
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Retail & Distance Selling
Assisting brands in optimizing customer relationships and multichannel strategies.
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Multichannel CRM and e-commerce
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Digital campaigns
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Direct marketing operations
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Commercial partnerships
References: Cyrillus, Damart, Harrods (GB), La Redoute, Nissen (JP)
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Wine & Spirits, Gastronomy
Promoting products and brands through targeted strategies.
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SWOT analyses
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Content creation
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Promotional events
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Workshop facilitation
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Social media and influencer marketing
References: Chimay, La Mère Poulard, Mars (USA), Nicolas Feuillatte, Perrier-Jouët
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NGOs
Supporting humanitarian organizations in maximizing donor engagement in Japan.
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Online and offline campaigns
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Database creation and management
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Donor recruitment and retention
References: Action Against Hunger, Doctors of the World, Doctors Without Borders
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Fashion, Accessories, Cosmetics
Supporting premium and lifestyle brands with tailored solutions.
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E-commerce consulting
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Promotional campaigns
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CRM and data management
References: Adidas Korea, Bonpoint, Cartier, Cyrillus, Dior, Louis Vuitton, Les Néréides, Thierry Mugler
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Agencies & Service Providers
A trusted partner for Japan-focused projects.
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Japan project support
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Bid partnerships
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Digital campaign and social media outsourcing
References: Catalina, Publicis Group
