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Our blog: Information & studies on the Japanese market
The Japanese Marketing Calendar: An Important Key to Your Success in Japan
Know how to plan your marketing actions according to Japanese consumer habits.
Ranking of e-commerce sites in Japan
The e-commerce market in Japan: a dazzling development
Konbini, pillars of daily life in Japan
In Japan, konbini (convenience stores) are much more than just neighborhood grocery stores. These ubiquitous establishments play a...
Habits and Trends of Japanese Tourists Abroad
Japanese tourists are typically experienced travelers who seek authentic and unique experiences.
The specifics of SEO in Japan
SEO in Japan requires a deep understanding of the cultural and linguistic specificities unique to this dynamic market.
Social networks in Japan: what are the specific features?
A study on the specificities of the different social networks to be used in Japan by foreign companies.
LINE, the essential messaging application in Japan
LINE is the most popular instant messenger in Japan, with over 94 million monthly active users.
Online advertising spending in Japan
In 2022, advertising spending in Japan totaled more than 7,000 billion yen, up 4.4% year-on-year (55.5 billion euros).
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