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Our blog: Information & studies on the Japanese market
The Japanese Marketing Calendar: An Important Key to Your Success in Japan
Know how to plan your marketing actions according to Japanese consumer habits.
The specifics of SEO in Japan
SEO in Japan requires a deep understanding of the cultural and linguistic specificities unique to this dynamic market.
Social networks in Japan: what are the specific features?
A study on the specificities of the different social networks to be used in Japan by foreign companies.
LINE, the essential messaging application in Japan
LINE is the most popular instant messenger in Japan, with over 94 million monthly active users.
Online advertising spending in Japan
In 2022, advertising spending in Japan totaled more than 7,000 billion yen, up 4.4% year-on-year (55.5 billion euros).
Young Japanese and the Domination of Social Media
The digital channels used by young Japanese consumers to obtain information have evolved considerably in recent years.
The main points for creating your website in Japanese
Connect to the heart of the market with a site in Japanese, the language of business success in Japan.
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