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Our blog: Information & studies on the Japanese market
Social networks in Japan: what are the specific features?
A study on the specificities of the different social networks to be used in Japan by foreign companies.
LINE, the essential messaging application in Japan
LINE is the most popular instant messenger in Japan, with over 94 million monthly active users.
Young Japanese and the Domination of Social Media
The digital channels used by young Japanese consumers to obtain information have evolved considerably in recent years.
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