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Grow your impact with Japanese donors

The Japanese philanthropy market is unique and requires a tailored strategic approach to mobilizing donors and building lasting relationships of trust. GO TO JAPAN supports NGOs and associations in their development in Japan by combining communication campaigns, database management, and retention strategies to maximize their impact.

COMMUNICATION STRATEGY: ATTRACTING AND ENGAGING DONORS

To raise public awareness and encourage engagement, we develop tailor-made campaigns tailored to the expectations and values ​​of Japanese donors.

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> Digital Campaigns & Traditional Media

  • Online advertising (SEA, display, social ads) to capture a targeted audience.

  • Japanese social media strategies to maximize visibility and engagement.

  • Communication on traditional media to reach a wider audience.

  • Creation of impactful content.

  • Writing and cultural adaptation of communication materials.

  • Thematic awareness campaigns aligned with Japanese values ​​and traditions.

 

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DATABASE MANAGEMENT & DONOR RELATIONS

Rigorous donor monitoring is essential to maximize the effectiveness of fundraising campaigns and ensure a relationship of trust.

 

> Database structuring and management

  • Donor collection and segmentation for personalized campaigns.

  • CRM tools adapted to the Japanese market for efficient contact management.

  • Data analysis to optimize conversion and retention strategies.

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> Communications automation and management

  • Sending newsletters and email campaigns in Japanese.

  • Monitoring interactions and personalizing messages.

  • Planning follow-ups to maintain donor engagement.

 

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DONOR RECRUITMENT & LOYALTY

Recruiting new donors and retaining them are major challenges for any NGO wishing to sustain its work in Japan.

 

> New donor acquisition

  • Crowdfunding campaigns and appeals for donations adapted to Japanese platforms.

  • Partnership strategies with local businesses to mobilize patrons and private donors.

  • Engagement through events and awareness campaigns.

 

> Long-term loyalty and engagement

  • Recurring donation programs and subscriptions.

  • Creation of exclusive content for regular donors (impact reports, personalized newsletters).

  • Organization of dedicated meetings and events to strengthen the bond between the NGO and its donors.

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