Japan is a highly digitalized and demanding market, where e-commerce and distribution require an optimized multichannel strategy. GO TO JAPAN supports you in developing your online and in-store business, integrating CRM, digital campaigns, and direct marketing to maximize your impact with Japanese consumers.
A MULTICHANNEL APPROACH FOR OPTIMAL VISIBILITY
To succeed in Japan, it is essential to combine e-commerce, physical distribution, and digital strategies to reach consumers wherever they are.
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Our actions include:
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Multi-channel CRM strategy: integration and management of a centralized customer base for seamless interaction between different sales channels.
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Optimization of your e-commerce: adaptation of your online store to the expectations of the Japanese market (UX, payment methods, content).
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Targeted digital campaigns: SEA, social media, display, and influencer marketing to capture the Japanese audience.
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Direct marketing & loyalty: emails, newsletters, and personalized promotions to maintain a strong relationship with your customers.
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Business partnerships: identification and implementation of strategic agreements with Japanese marketplaces, retailers, and distributors.
> CRM & E-COMMERCE: CUSTOMER MANAGEMENT ADAPTED TO JAPAN
Customer relationship management (CRM) is a key element of success in Japan. We help you structure a customer-centric approach by implementing:
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Optimized customer databases for personalized follow-up.
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Targeted loyalty campaigns (emails, SMS, exclusive promotions).
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A seamless customer experience between your e-commerce and physical stores.
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Cultural adaptation of interactions to meet the expectations of Japanese customers.
> DIGITAL CAMPAIGNS & DIRECT MARKETING
To generate traffic and sales, we deploy effective marketing strategies:
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Online advertising (SEA, display, social ads) to capture the Japanese audience.
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Management of your presence on Japanese social media.
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Direct marketing and CRM automation for personalized and engaging campaigns.
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Implementing drive-to-store initiatives to connect your e-commerce to your physical stores.
> DEVELOPING COMMERCIAL PARTNERSHIPS
The Japanese market relies on well-established distribution networks. We help you:
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Identify the right commercial partners (marketplaces, retailers, department stores).
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Negotiate strategic agreements with local players.
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Develop your presence on Japanese e-commerce platforms.
