Japan is one of the most developed countries in the world and its citizens have high purchasing power. This makes it an important tourist market for many countries, including European countries.
Habits of Japanese tourists
Japanese tourists are generally experienced travelers who seek authentic and unique experiences. They are also sensitive to quality and are willing to pay for quality products and services.
Here are some of the most common habits of Japanese tourists:
They prefer organized trips, which offer them peace of mind and a guarantee of quality.
They are interested in the culture and history of the countries they visit.
They are fond of gastronomy and appreciate local cuisine.
They are environmentally conscious and favour sustainable destinations.
Current trends
Japanese tourist habits are constantly evolving, in line with global trends and demographic changes in Japan.
Here are some current trends:
An increase in individual travel, particularly among younger generations.
Growing interest in less touristy destinations, particularly in Europe.
A growing awareness of environmental issues, which translates into a growing demand for sustainable travel.
French tourist destinations
France is a popular tourist destination for Japanese people. In 2022, France welcomed more than 1.2 million Japanese tourists, an increase of 20% compared to 2021.
The most popular destinations for Japanese tourists in France are Paris, the French Riviera and Provence. Paris is the most popular destination, followed by Nice and Marseille.
Japanese tourists are also interested in less touristy destinations, particularly in metropolitan France (such as Brittany, Normandy and Alsace) and overseas (such as Martinique, Guadeloupe and Réunion).
Some tips to attract Japanese tourists
Offer organized trips that include cultural and gastronomic visits.
Highlighting French culture and history.
Offer authentic local cuisine.
Engage in sustainable initiatives.
GO TO JAPAN is a marketing agency that offers comprehensive support to leisure and business tourism players in their expansion into the Japanese market. Visit our dedicated page.
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