Japan is a powerful and dynamic economy, with a growing market. For Foreign companies, Japan represents an important development opportunity. However, penetrating this market can be complex, due to cultural and linguistic differences.
Digital technology offers an effective way to export and sell in Japan. Indeed, the country is a pioneer in the digital field, with one of the highest rates of broadband equipment in the world. The Japanese are also avid users of social networks and e-commerce.
The GO TO JAPAN methodology
The marketing agency GO TO JAPAN offers a complete methodology to help French companies export and sell in Japan through digital. This methodology is based on the following principles:
A thorough market analysis : The first step is to analyze the Japanese market and identify opportunities for your business. This analysis includes a study of the competition, market trends and the needs of Japanese consumers.
Creating a suitable website : The website is the company's showcase on the Japanese market. It must be translated into Japanese and adapted to the specificities of the market. The GO TO JAPAN agency offers website creation and adaptation services for French companies.
SEO : SEO is essential for the company's website to be visible to Japanese Internet users. The GO TO JAPAN agency offers natural and paid SEO services for French companies.
Digital Marketing Campaigns : Digital marketing campaigns allow you to reach a large Japanese audience and generate qualified leads. The GO TO JAPAN agency offers digital marketing campaign creation and management services for French companies.
Our recommendations
We recommend that French companies adopt the following strategies to export and sell to Japan through digital technology:
Optimize the website for mobile: The majority of Japanese people use the Internet on their smartphones. Therefore, it is important to optimize the website for mobile.
Using social media : The most popular social media in Japan are Twitter, Facebook, LINE, and Instagram. It is important to create accounts on these social media and post content that is tailored to the Japanese audience.
Translate Content into Japanese: Website and marketing campaign content needs to be translated into Japanese. It is important to hire a professional translator to ensure the quality of the translation.
GO TO JAPAN is a marketing agency specializing in supporting French companies that wish to export or sell to Japan. The agency offers a full range of services, including website creation and adaptation, SEO, digital marketing campaigns and strategic consulting. Learn more.
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