Japan is a demanding market where the choice of tourist destinations and services is based on specific criteria. GO TO JAPAN supports tourism stakeholders—tourist offices, airlines, hotels, and travel agencies—in their marketing strategies to attract more Japanese tourists and increase their brand awareness.
A STRATEGY ADAPTED TO THE JAPANESE MARKET
Our expertise is based on in-depth knowledge of Japanese travelers' expectations and market trends. We help you structure your development based on:
Analysis of your positioning: evaluation of your current reputation and identification of growth drivers.
Precise definition of your targets: segmentation of Japanese tourists according to their travel habits, budget, and expectations.
Active market intelligence: monitoring tourism trends and Japanese consumer preferences to adjust your strategy in real time.
Effective localization of your communications: adaptation of your marketing materials to better resonate with the Japanese public.
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PROMOTE YOUR DESTINATION AND YOUR TOURIST SERVICES
To stand out in a market as competitive as Japan, GO TO JAPAN implements targeted communications campaigns that integrate local cultural and digital specificities.
> COMMUNICATION & MEDIA
Content creation and adaptation: Japanese writing of your texts, adapted translations, culturally relevant storytelling.
Development and management of your website in Japanese for seamless navigation and adapted to local expectations.
Design and printing of promotional materials (brochures, posters, guides) adapted to the Japanese market.
> SOCIAL MEDIA & DIGITAL CAMPAIGNS
Management and promotion of your presence on Japanese social media.
Engagement strategies to strengthen interaction with your audience and generate qualified traffic to your services.
Targeted online advertising to effectively attract Japanese travelers during the research and booking phases.
> MARKETING PLANS ADAPTED TO MARKET PEAKS
We align our actions with the Japanese marketing calendar, incorporating key periods:
Japanese holidays and vacations: Golden Week, Obon, New Year, etc.
Strategic booking periods: anticipating seasonal trends.
Opportunities for special offers: promotions on flights, stays, and travel experiences.
> CUSTOMER LOYALTY & RELATIONSHIPS
We help build lasting relationships with your Japanese customers by implementing:
Customer databases optimized for effective B2C communication.
Japanese-language email campaigns and newsletters, adapted to local communication codes.
Customer relationship management (CRM) tools incorporating Japanese specificities.
