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Wine & Gastronomy Promotion in Japan

The Japanese market is both demanding and passionate about French expertise in wine and gastronomy. GO TO JAPAN supports brands and players in the French agri-food sector to develop an effective marketing strategy and gain visibility among Japanese consumers.

A STRATEGY BASED ON MARKET ANALYSIS

Before any action, we conduct an in-depth study of the Japanese market to ensure relevant and impactful communication:

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  • Analysis of Japanese consumer trends and expectations.

  • Study of your image as perceived locally and the differentiating points to exploit.

  • Deciphering the marketing calendar and consumer seasons to adapt your actions to key moments (Valentine's Day, White Day, Golden Week, holiday season, etc.).

 

 

TARGETED AND IMPACTFUL COMMUNICATION ACTIONS

We design visual and editorial campaigns tailored to Japanese sensibilities and integrated into a structured marketing plan:

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  • Creation of impactful content highlighting the authenticity and excellence of your products.

  • Cultural adaptation of messages to appeal to Japanese consumers and comply with market standards.

  • Implementation of digital campaigns on local platforms.

 

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ENHANCED VISIBILITY THANKS TO A STRUCTURED MARKETING CALENDAR

​We develop communication plans aligned with key events in the Japanese market, ensuring optimal visibility for your products:

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  • Planning of marketing actions based on seasons and peak consumption periods.

  • Highlighting of your products through thematic content that resonates with local trends.

  • Collaboration with media and influencers to effectively reach your target audience.

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